In the early 2000s, it was all about celebrity fragrances. Now, A-listers are launching brands in every market.You’ve probably got multiple celebrity-curated items in your closet, your bar cart is likely stashed with a big-name tequila bottle or two, and you’ve definitely swiped on a lipstick (or three) created by someone famous at your local Sephora. In fact, where the stars really show up — other than a red carpet, duh — is in the beauty space.

From Selena Gomez to Priyanka Chopra to Tracee Ellis Ross, there’s no shortage of celebrity-owned brands hitting store shelves these days. That’s why we set out to find the formulas that are actually worth the hype, putting every shampoo, eye cream, and mascara to the test to find the best option money can buy. Sure,this month’s winners look like they belong more on an award-show nominee list than in your medicine cabinet,but just like their A-list monikers, these beauty products are complete stars in our eyes.