For all its glamour, Hollywood — both the industry and the Los Angeles neighbourhood — has always possessed a certain undercurrent of eclectic grit. And nowhere is that combination more apparent than on Hollywood Boulevard, where the sparkling marquis of iconic theatres and the star-encrypted Walk of Fame coexist with seedy tourist shops and wax museums.

So it was fitting then, that for Spring 2022, Gucci would take over an entire stretch of that very boulevard to showcase its Hollywood-inspired Love Parade collection — a glitzy-gritty mash-up of shiny power suits, oversized furs, boudoir slip dresses, western hats, and tiaras. And even more fitting that the beauty looks would follow suit.

“The collection is really inspired by Hollywood throughout all the eras — it’s very much encompassing of LA as a whole,” explains Thomas de Kluyver, global make-up consultant for Gucci Beauty. “There’s been so many iconic Hollywood moments, but we wanted to create a new Hollywood; to take inspiration from the past and connect it with things from popular culture that felt very modern.”