The ‘buy less, buy better’ adage has never been more applicable to beauty. Streamlined routines have become a priority in 2022, with many of us seeking out ways to reduce the number of products we use daily as we become more conscious of excessive consumption.
It also reduces the risk of overstimulating the skin (something many experience from excessive 10-step routines and skincare product-hopping), and avoids make-up build-up which can exasperate conditions like acne and rosacea. “Brands are slowly starting to listen,” notes Lisa Payne, head of beauty at trends intelligence agency Stylus. “Hybrid, multi-functional products are key to the development of this trend,” she tells us. As a result, we’ve seen a boom in the exciting category of make-up that also boasts skincare benefits.
Superfood Glow Priming Moisturiser
Elemis
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This three-in-one multitasker can be used as a daily moisturiser, a hydrating make-up primer, and as a natural-looking highlighter. The formula combines fermented ingredients and prebiotics to support the skin’s delicate microbiome and barrier function.
Intensive Skin Serum Foundation SPF40
Bobbi Brown
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One of the original foundations that treats as it transforms the skin, Bobbi Brown’s Intensive Skin Serum formula has an ‘active skin energising complex’ which revives tired complexions while adding radiant coverage. Plus, it packs SPF40, making it a brilliant defence against environmental aggressors. (Note that experts advise you combine the SPF in your make-up with an additional sunscreen to ensure ample coverage.)
Anti-Blemish Solutions Liquid Makeup
Clinique
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If acne is a concern, many a pro recommends this foundation from Clinique. Containing salicylic acid – the gold standard spot fighting ingredient – the oil-free formulation blends away blemishes and redness without completely masking the skin.