THE WORLD’S BEST CHRISTMAS ADS FOR 2021

Glamour: 11/5/2021

9. TK Maxx: Christmas to the Maxx

I’d argue that rather than splashing out on a high production Christmas ad, TK Maxx should invest the money in make-up testers in their stores, or you know, stop selling lipsticks that the world and his wife has used, but here we are.

It starts off promisingly with a church hall that feels so festive and nostalgic I can literally smell the must.

The casting is diverse in the most genuine and lovely of ways, and all jokes aside, I think that’s a point worth noting. However, that’s where the compliments now end.

Laurie is due to perform at the local festive concert but has stage fright, luckily his Dad bought him a pair of metallic pointed ankle boots from TK Maxx as an early Christmas present, which come with Elton John performance powers, apparently.

While the audience goes wild (cue lots of cringey dancing), I can’t help but wonder what super powers Laurie’s Dad had to find both the right and left boot in store. 

8. Very: It’s the very best excuse

Very have gone down the root of the people who love to celebrate Christmas early, in fact this family is so early they’re giving trick or treaters mince pies.

The theme, I’m on board with. My problem comes with the song that plays throughout. They’ve taken Holly Jolly Christmas and changed lyrics.

I’m fine with a bit of creative freedom, but my god there’s too many syllables in here. It’s like being in church when no one knows the tune, but they try and stick the words in anyway.

7. M&S: Make the Season Anything but Ordinary

Yes, your favourite department store has not one but two festive ads this year. Sadly, this one doesn’t feature any appearances from Tom Holland, or his wiggly tail.

We start off with a woman getting soaked in the rain walking along a busy high street. Even though she is wearing all-white from head-to-toe, she decides she’s had enough and does a Vicar of Dibley into the nearest puddle.

Turns out life under the puddle is much more like the Christmases we imagine (but never actually experience). There are sequins, pub sessions with friends, giant Christmas trees and women in lingerie.

No, this didn’t just turn into your dad’s dreamscape Christmas, unless he’s as much into high waisted briefs as we are.

There’s even a cute train ride, complete with presents and even more excitingly, seats. Yes, in M&S world you can travel home for Christmas without sitting on the floor for 3 hours.

Now, where’s that puddle?